MARKETING – THE KEY INGREDIENT OF EVERY SOFTWARE ORGANIZATION’S SUCCESS STORY

In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges in marketing their products, which heavily influences their profits and growth prospects. The reasons are many:

*Organizations are increasingly focusing on creating a ripple in the market with their progressive ideas, without evaluating what their customers require
*Innovations seem to be driven by competitiveness irrespective of the market they need to target
*Software companies manage their marketing function ineffectively, more like an appendage rather than as a hard-core value generation process in their buyer’s mindset.
*Overcoming this lack of focus is one of the major challenges that these organizations are facing.

For more details @ http://www.addkraft.com/marketing-the-key-ingredient-of-every-software-organizations-success-story-2/

Marketing Outsourcing – Working With Freelancers, Specialists, And Talents For Demand Generation

According to surveys by leading organizations, there are almost 53 million freelance workers just in the American market who astonishingly occupy one-third of the total work force. A significant percentage of companies are outsourcing specialized jobs that are part of high-value projects – a study by Truelancer website reveals that the global market for freelancers is worth $2-3 billion, of which India accounts for about $1 billion. The scenario is especially true in the demand generation scenario. However, despite incredible options in the freelance sector, most of the new-age enterprises face several challenges in discovering and utilizing the right creative talents for their specialized needs.

For more details @ http://www.addkraft.com/marketing-outsourcing-working-with-freelancers-specialists-and-talents-for-demand-generation/

PR Strategy for software product companies

http://www.addkraft.com/

Covering the last mile is often the toughest endeavor in your journey towards meeting your new product release milestones.

In a sense, this stage is the culmination of the time and effort spent in evolving a concept, setting out a product roadmap, and developing the product. Hence, all your focus is on getting the product ready to hit the market. However, somewhere in this process, you fail to pay attention to the most crucial focus area during this phase - getting started on your PR campaigns to deliver on your marketing roadmap. 

The crucial essence of PR is not just advertising the incredible benefits of your new product but also

• ·         Identifying your target audience
• ·         Crafting the value delivered by your product
• ·         Connecting with your target audience and communicating with them
• ·         Zooming in on the low-hanging fruits that will attract your audience

 That's indeed a lot of work! With fast-approaching product release deadlines on the one hand and fast-paced launch plans on the other, getting a sharply defined PR and marketing communications plan can often be challenging.

Here are a few tips that'll help you immensely:

1. Time management: The key to a successful PR strategy for software product is exemplary time management - you must start on your proactive PR plan at least six months before any product launch.

2. Transparent and powerful communication:  Delivering relevant details to connect with your target audience and build a trusted relationship with them forms the first step of holding the audience's attention and engaging with them.

3. Stage-wise scaling up of relationship building: The PR communication ideally follows a step-by-step broadcast itinerary - a highly efficient lead generation tool and software marketing for your brands.  

4. A clear definition of your value proposition: A precise interpretation of the brand and product's value proposition is essential to derive a well-defined PR, Content marketing and context-specific content strategy.

5. A quality-focused funnel content: A robust content strategy is the lifeline of every PR strategy and software product marketing. Planning a content calendar that corresponds with specific stages in the product marketing funnel helps you connect with your audience meaningfully through:

·         Product landing pages

·         Regular blog posts

·         Webinars and product talks

·         Seminars and product roads shows with partners and associates

·         Milestone-based press releases  

·         Knowledge base development: tips, resources, and updates (at least quarterly)

·         Fact sheets or data sheets to help prospective buyers

6. Symbiotic connect between the product roadmap and the corresponding marketing communication: A proactive PR blueprint ensures that the team focuses equal attention on both the product development and the marketing roadmap aspects of the organizational journey.  This ensures that the PR strategy and software product marketing are both timely and relevant.

7. Objective choice of the best medium: With immense online and offline options to deliver effective PR strategies, choosing the right options is always a challenge. Study the various social media and other choices available to you and zoom in on the channels that are best suited for your software product marketing.

8. Razor-sharp analytics: Establish a process for measuring the results of your PR exercises - from target audience feedback to social media or other online channel traffic feedback. These analytics deliver detailed insights on campaign performance and help you take valuable decisions regarding your PR strategy.

PR for any product-focused organization is indeed all about building a strong brand identity for your product and highlighting its values to your target audience. Being proactive is certainly the key to a successful PR initiative, with a harmonious integration between the product and marketing strategies sending out a consolidated message to the audience.

So let's make retrospective, outdated PR practices extinct and adopt a completely proactive approach to deliver successful product marketing campaigns that connect with the right audience at the right time.

For more information @ http://www.addkraft.com/services/

Intelligent Content – The Powerhouse of Your Product/Service Digital Marketing Campaigns

Every technology organization’s dream run is to be on top of every relevant futuristic market trend and connect instantaneously with the target audience for their existing and new products and services. Imagine having a humungous set of followers who are waiting excitedly to see what magic your next release on technologies such as IOT, AI, or SaaS brings to their mobile or laptop screens! That’d be a dream come true, right?

For more details @ http://www.addkraft.com/intelligent-content-the-powerhouse-of-your-productservice-digital-marketing-campaigns/

Marketing – The Key Ingredient Of Every Software Organization’s

In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges in marketing their products, which heavily influences their profits and growth prospects. The reasons are many:

·         Organizations are increasingly focusing on creating a ripple in the market with their progressive ideas, without evaluating what their customers require

·         Innovations seem to be driven by competitiveness irrespective of the market they need to target

·         Software companies manage their marketing function ineffectively, more like an appendage rather than as a hard-core value generation process in their buyer’s mindset.

Overcoming this lack of focus is one of the major challenges that these organizations are facing.

For more details @ http://www.addkraft.com/marketing-the-key-ingredient-of-every-software-organizations-success-story-2/

Social Media Marketing Policy Document For An Organization Sample

Emerging online collaboration platforms are fundamentally changing the way employees work and engage with each other, customers, stakeholders and partners.

The need is to increasingly explore the many opportunities afforded by social media to connect with prospects and customers through what they care about most and how online discourse through social computing can empower your organization’s as global professionals, innovators and citizens. Through these interactions, our greatest asset-­‐the expertise of our associates-­‐can be shared with clients, share holders, and the communities in which we operate.

For more details @ http://www.addkraft.com/

http://www.slideshare.net/addkraft/social-media-marketing-policy-document-for-an-organization-sample

Content Marketing Services and Consulting – Addkraft

We create content that Users Read and Search Engines Rank. Addkraft Content marketing is no longer an option. Users and search engines alike want to know what truly makes your website unique. From awareness to conversion, we craft your story in a way that engages users and builds your brand.

Addkraft delivers a strategic marketing package customized to our client’s specific needs from the idealization stage to lead generation stage and uses various flavors of content to retain your followers’ interest in your business.

For more details @ http://www.addkraft.com/services/

Top Brands And Right Content - Addkraft

Nowadays, traditional advertising options themselves require advertisements to survive competition! With the advent of several alternate modes of using content – contextual and strategic – alternate modes of building brand recognition is gaining importance as preferred options for premium brands. So what does it take to transform a brand from local turf to an internationally sought after brand?

Such intensive marketing initiatives will definitely be eye grabbers and will be instrumental in humungous brand success stories. A detailed assessment of many other promotional approaches from the house of Gucci point to a similar mantra – define the target audience, create a buyer persona, fill the entire universe of the target audience with imagery related to the magic of the new product, and interpolate a strong call to action. It is not surprising that Gucci has one of the world’s leading online communities for its fashion brands – among the top ten online communities on Instagram and Facebook.

Top international brands such as Gucci have an ethereal presence – but the brand-building gurus who work to create this magical imagery have a million lessons to teach us about the value of content in creating phenomenal brands.

For more details @ http://www.addkraft.com/top-brands-and-right-content/

Marketing Outsourcing For Software Product And Solutions Companies

Majority of the software companies in the present era are facing serious challenges in marketing their products, which is showing a huge impaction their profits. This is because the companies are not concentration on what the customer needs and which market they need to target. The software companies mainly do not concentrate on the marketing function, which is hard-­‐core value generation process in their buyer’s mindset. This lack of focus is causing a major challenge to these organizations.

For more details @ http://www.addkraft.com/

Content for B2B Technology Consulting companies

What we deliver

Addkraft delivers a strategic marketing package customized to our client’s specific needs from the ideation stage to lead generation stage and uses various flavors of content to retain your followers’ interest in your business.

Our strengths

Experience: Yes, we are a start-up! But we started on our own after gaining two decades of experience in the fields of marketing, sales, content management and publishing. The experience we have gained as a team across multiple domains, from healthcare to manufacturing and further to publishing, has shaped our thought and helped us gain knowledge and exposure about how the various industries function.

Tactics: Our work mantra is simple – we work with the client to unravel the client’s goals and objectives with respect to an existing or new product or service. We then prepare specific Strategic-Marketing-Content blueprints that serve as the framework for the client’s marketing plan. We finally work as per the scripted blueprint to chart out business ecosystems, create awareness, educate buyers, nurture leads, engage influencers and generate sales-ready leads – in all these activities, content will be the key stroke.

Competence: Our competence lies in our skill set mapping – we are a team that specializes in content writing for various media (websites, e-commerce portals, brochures, social media, case studies, etc.), buyer persona creation, competitive intelligence research, market research and lead generation. This assortment of skill sets makes our team competent to manage the diverse requirements from ideation to implementation.

Organized approach: We have a defined approach, which could be tweaked for specific projects but never broken. This approach, as defined earlier, ensures that we do not make assumptions about our client’s requirements, that we chart out a plan every time and that we work by the planned script at the phase of implementation. But yes, we are always ready for surprises!

For more details @ http://www.addkraft.com/

Addkraft | Product Landing Page and Lead Generation & Does One Really Lead to the Other?

Creating landing pages as part of your product marketing efforts is one of the most underrated tasks ever.

Let’s take a look at some of the top misconceptions:

1.      It’s just going to be one page

2.      All you need is a form, a set of content, some images, a possible form, and a call to action

3.      You just need to determine the messages you are going to pass on to your target audience and you can fill the rest of the page with words and data that build a larger-than-life impression on the customer.

For more details @ http://www.addkraft.com/product-landing-page-and-lead-generation-does-one-really-lead-to-the-other/

Marketing Outsourcing With A Focus On Intelligent Content Marketing

Technology companies often tend to follow a technically driven product strategy that under emphasize the role of an effective marketing process, in adapting to the needs of a constantly evolving market. So, most of these technology products end up having low sales due to insufficient market focus and connecting with the mind sets of audience related challenges. An analysis of the technology life cycle and the challenges with the marketing function is necessary to arrive at a nuanced marketing strategy that pushes the sales of these products.

For more details @ http://www.addkraft.com/marketing-outsourcing-and-writing-intelligent-code/

Supply Chain of Marketing Resources – For an Uninterrupted Campaign

According to Adobe white paper regarding creative work in marketing "Companies that foster creativity are 3.5 times more likely than their peers to achieve revenue growth of 10% or more.”Bridging the supply- chain talent gap has been one of the most crucial problems faced by new age businesses that directly affect the efficiency and productivity of the firms. It is important that we take a closer look at these problems before formulating a smarter supply chain strategy.

For more details @ http://www.addkraft.com/

http://www.authorstream.com/Presentation/addkraft-2884452-supply-chain-marketing-resources-uninterrupted-campaign/

Addkraft - Crafting Value Proposition

Content Marketing is a Business Recipe for Success. Building a strong online reputation is more important than ever. You can become an industry leader if you listen closely to your customers.

For more details visit @ http://www.addkraft.com/

Video @ https://www.youtube.com/watch?v=5pmZBa1c9ho

Crafting Value Proposition with Strategic Content

Addkraft takes inspiration from these four milestones & paves the way to achieve business goals using Strategy-Marketing-Content.

For more details @ http://www.addkraft.com/

Crafting Value Proposition with Strategic Content from addkraft

Enabling Digital Sales for SaaS

Addkraft is a content marketing firm focus towards SaaS products, technology products and eCommerce. We help software product companies in marketing their products through content.

For more details @ http://www.addkraft.com/

http://www.slideshare.net/addkraft/enabling-digital-sales-for-saas

Addkraft-Lead Generation Services | B2B Content Marketing USA,India

Addkraft provides lead generation, content marketing, digital sales and digital marketing services which generates more ROI.

For more information visit,

Services @ http://www.addkraft.com/services/

Content Marketing @ http://www.addkraft.com/category/content-marketing/

Content Writing For Technology Marketing @ http://www.addkraft.com/category/content-writing-for-technology-products/

Reach Us @ http://www.addkraft.com/contact-us/