Content Engagement | Contextual Content | Content Marketing– Addkraft

Context and content are the most important, complimentary basic essentials that form the foundation for success in any business. Marketing and brand narratives are composed of a series of concepts or values. Content gives form to these concepts. AddKraft’s mission is to support you in defining your intrinsic and core values, connecting with your target audience and communicating these values to the audience. Our team of experts has the ability to craft concise and compelling content for your business based on the context. At AddKraft we value content and look beyond the usual role played by content in advertisements or promotional offers that aid your business – we ensure that we provide a continual contextual content engagement, which is critical for your growth and achieving your vision.

What is contextual content? In what way is it the best option for a successful marketing campaign? Contextual creative content has the capacity to hold the attention of your target audience beyond the fleeting attention paid to the usual promotional content. Contextual content first creates awareness among the audience regarding a specific concept or idea and builds interest in the concept through regular content feed. This will help create knowledge about and interest in the concept, without directly marketing the product or service. 

For more details @ http://www.addkraft.com/contextual-content-crafting/

Technology Marketing | B2B Content Development – Addkraft

https://youtu.be/AP_uZ6_2iQc?list=PLeqEomguBqW9JOsnyAMgOTU8DihrmgoL8

Addkraft started with a passion to write laser-focused value proposition for business enterprises. Value proposition and strategic value content are the most critical components for building arms and ammunition to fight in the competitive corporate world.

With this belief and passion, we started addkraft, a business marketing consulting firm, in 2015, with a clear focus on providing business-marketing services for b2b & b2c technology-focused organizations.

Very often the value of original innovations does not reach the target audience or buyers because the relevance of these successful endeavors often get lost among the many intermediate individuals, systems, strategies, processes and technologies. The final defined value hence often does not meet expectations, deviates from the original intent or is masked by layers of thought processes that may or may not be right for the organization.

For more details @ http://www.addkraft.com/services/

Why so cold when it comes to cold calls?

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Promotional phone calls these days are considered nothing but synonyms for desperation and irritation. But business-to-business cold calling are the proverbial troublemakers, with enterprises even placing a no-entry board for such callers way before you can even reach out to them. With such strict resistance to and dwindling popularity of cold calls, how then can you revive a dying practice to gain maximum benefits?

Although there is no specific math or formula you can apply to simplify the calling tactics, a few guidelines might certainly be helpful when the caller is just about to lose the potential listener. Calling for software product marketing is different from calling for software services marketing or an insurance product marketing to a company.

1.       Have it but don’t flaunt it

The easiest way to start with is to have a script as a guide. However the irony of having a script ready for a cold call is that your pitch should never sound scripted. At the same time, you cannot move ahead if you don’t have an approximate map of the route to be followed, but be aware that no one likes to listen up to a bookish conversation. So, it's always safe to strike a balance.

2.       The 10-second window

First impressions definitely matter. Power-packed yet naturally impressive opening seconds of a call can indeed turn the tables. Make sure that first ten seconds of the call compels the listener to continue the conversation with you. Your approach can vary depending on the type of the person you are talking to. A middle-aged business man and a young female entrepreneur require completely different plans of action to ensure an engaging conversation.

Rather than saying “Hello Sir, I am calling from ABC insurance company and I would like to offer some good insurance plans for your employees”, a little innovative strategy can be adopted, such as, “Hello Sir, I am calling from ABC insurance company and I have recently heard about the way you helped the family of an employee who met an accident. We sincerely commend the initiative you took. We thought we could offer you some insights into some interesting insurance plans that can deliver immense benefits for your employees without pushing your budget to a corner”.

3.       Too much too soon

Never bombard the listener with a flood of information. Keep things simple, concise and to the point. Don’t forget there is difference between imposing and impressing.

4.       Hearing works

Unless you listen up to the prospect’s queries and concerns, you cannot make the prospect believe that you can provide help. Never let the dialogue turn into a monologue and this is valid from both sides. Balanced conversation is what you should aim at.

The caller must also be very well prepared for all ifs and buts such that your answers are satisfactory in all possible ways.

5.       Hit the nail on the head, but only at the right time

Timing of the call makes a lot of difference. Nobody would like to be disturbed in the peak business hours but the time the CEO spends while commuting can be well utilized for introducing a new deal. Of course, a little background check of the prospect's routine activities is essential to find out this golden time interval.

It is up to the caller to warm up the cold calls with humor and wit. This talent will always improve with practice, time, and patience.

Thus all it takes is an expert understanding of the details you intend presenting to your prospects and a few tricks of the trade up your sleeves. With some smart communication skills, you can certainly transform any "cold" call into quite an interesting, warm, and crispy conversation that achieves every intended benefit!

For more details @ http://www.addkraft.com/services/