Covering the last mile is often the toughest endeavor in
your journey towards meeting your new product release milestones.
In a sense, this stage is the culmination of the time and
effort spent in evolving a concept, setting out a product roadmap, and developing
the product. Hence, all your focus is on getting the product ready to hit the
market. However, somewhere in this process, you fail to pay attention to the
most crucial focus area during this phase - getting started on your PR
campaigns to deliver on your marketing roadmap.
The crucial essence of PR is not just advertising the incredible
benefits of your new product but also
- · Identifying your target audience
- · Crafting the value delivered by your product
- · Connecting with your target audience and communicating with them
- · Zooming in on the low-hanging fruits that will attract your audience
That's indeed a lot
of work! With fast-approaching product release deadlines on the one hand and
fast-paced launch plans on the other, getting a sharply defined PR and
marketing communications plan can often be challenging.
Here are a few tips that'll help you immensely:
1. Time management: The
key to a successful PR strategy for software product is exemplary time
management - you must start on your proactive PR plan at least six months
before any product launch.
2. Transparent and
powerful communication: Delivering
relevant details to connect with your target audience and build a trusted
relationship with them forms the first step of holding the audience's attention
and engaging with them.
3. Stage-wise scaling
up of relationship building: The PR communication ideally follows a step-by-step
broadcast itinerary - a highly efficient lead generation tool and software
marketing for your brands.
4. A clear definition
of your value proposition: A precise interpretation of the brand and
product's value proposition is essential to derive a well-defined PR, Content
marketing and context-specific content strategy.
5. A quality-focused funnel
content: A robust content strategy is the lifeline of every PR strategy and
software product marketing. Planning a content calendar that corresponds with
specific stages in the product marketing funnel helps you connect with your
audience meaningfully through:
·
Product landing pages
·
Regular blog posts
·
Webinars and product talks
·
Seminars and product roads shows with partners
and associates
·
Milestone-based press releases
·
Knowledge base development: tips, resources, and
updates (at least quarterly)
·
Fact sheets or data sheets to help prospective
buyers
6. Symbiotic connect
between the product roadmap and the corresponding marketing communication:
A proactive PR blueprint ensures that the team focuses equal attention on both
the product development and the marketing roadmap aspects of the organizational
journey. This ensures that the PR
strategy and software product marketing are both timely and relevant.
7. Objective choice
of the best medium: With immense online and offline options to deliver
effective PR strategies, choosing the right options is always a challenge.
Study the various social media and other choices available to you and zoom in
on the channels that are best suited for your software product marketing.
8. Razor-sharp
analytics: Establish a process for measuring the results of your PR
exercises - from target audience feedback to social media or other online
channel traffic feedback. These analytics deliver detailed insights on campaign
performance and help you take valuable decisions regarding your PR strategy.
PR for any product-focused organization is indeed all about
building a strong brand identity for your product and highlighting its values to
your target audience. Being proactive is certainly the key to a successful PR
initiative, with a harmonious integration between the product and marketing
strategies sending out a consolidated message to the audience.
So let's make retrospective, outdated PR practices extinct
and adopt a completely proactive approach to deliver successful product marketing
campaigns that connect with the right audience at the right time.
For more information @ http://www.addkraft.com/services/
