Marketing Outsourcing With A Focus On Intelligent Content Marketing

Technology companies often tend to follow a technically driven product strategy that under emphasize the role of an effective marketing process, in adapting to the needs of a constantly evolving market. So, most of these technology products end up having low sales due to insufficient market focus and connecting with the mind sets of audience related challenges. An analysis of the technology life cycle and the challenges with the marketing function is necessary to arrive at a nuanced marketing strategy that pushes the sales of these products.

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