Majority of the
software companies in the present era are facing serious challenges in marketing
their products, which is showing a huge impaction their profits. This is because
the companies are not concentration on what the customer needs and which market
they need to target. The software companies mainly do not concentrate on the marketing
function, which is hard-‐core value generation process in their buyer’s mindset.
This lack of focus is causing a major challenge to these organizations.
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