Nowadays,
traditional advertising options themselves require advertisements to survive
competition! With the advent of several alternate modes of using content –
contextual and strategic – alternate modes of building brand recognition is
gaining importance as preferred options for premium brands. So what does it
take to transform a brand from local turf to an internationally sought after
brand?
Such intensive
marketing initiatives will definitely be eye grabbers and will be
instrumental in humungous brand success stories. A detailed assessment of many
other promotional approaches from the house of Gucci point to a similar mantra
– define the target audience, create a buyer persona, fill the entire universe
of the target audience with imagery related to the magic of the new product,
and interpolate a strong call to action. It is not surprising that Gucci has
one of the world’s leading online communities for its fashion brands – among
the top ten online communities on Instagram and Facebook.
Top
international brands such as Gucci have an ethereal presence – but the
brand-building gurus who work to create this magical imagery have a million
lessons to teach us about the value of content in creating phenomenal brands.
For more details @ http://www.addkraft.com/top-brands-and-right-content/
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