Monday, 27 February 2017

B2B & B2C Lead Generation | Sales Lead Generation - Addkraft

Finally, at the core, strategic content and marketing, competitive intelligence and customer acquisition are the integral, complementary elements that work integrally to ensure business success.

Crafting the right content is the foundation for any lead generation and lead conversion campaign. With strategic content in place, acquiring, engaging and retaining prospects and customers in today’s customer-centric world will be a smooth sailing process.
Addkraft’s content crafters provide simple, concise, but strategic, content for lead generation campaigns. Quality business leads will fall in place if you have a laser-focused, engaging and inspiring content. Such content will also help educate the potential customers about the value you hope to bring through your ideas, services and products.
Addkraft team can execute marketing campaigns for existing and new products and services. We use methodologies such as primary and secondary research, email marketing, SEO, telemarketing, telesales and social media marketing as resources to achieve optimal coverage for your services and products and to communicate your vision to your target audience.

Monday, 13 February 2017

Competitive Intelligence | Competitive Strategy - Addkraft

Competitive intelligence when combined with strategic content and marketing forms the next level of complimentary fundamentals essential for business success.
In a competitive marketplace, clear, precise and up-to-date information defines the difference between catching up, overtaking or being left behind in the race to achieving success. Acquiring competitive information, and gaining data regarding competitive gap and competitive landscape, and applying this knowledge to the organization’s competitive strategy are critical for the organization’s success irrespective of its stage of business, that is, start-up, growth, sustenance or exit stage. It is imperative that the organization assesses and analyzes its competitors both from a strategic and a tactical standpoint. These activities provide your organization with a razor-sharp focus to proactively move ahead of competition.
Addkraft’s competitive intelligence process uses techniques and methods that deploy targeted and specific questions to gain insight about the organization’s competitors and also recommend optimal competitive marketing strategy for your organization.