Marketing Outsourcing For Software Product And Solutions Companies

Majority of the software companies in the present era are facing serious challenges in marketing their products, which is showing a huge impaction their profits. This is because the companies are not concentration on what the customer needs and which market they need to target. The software companies mainly do not concentrate on the marketing function, which is hard-­‐core value generation process in their buyer’s mindset. This lack of focus is causing a major challenge to these organizations.

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