Marketing Outsourcing – Working With Freelancers, Specialists, And Talents For Demand Generation

According to surveys by leading organizations, there are almost 53 million freelance workers just in the American market who astonishingly occupy one-third of the total work force. A significant percentage of companies are outsourcing specialized jobs that are part of high-value projects – a study by Truelancer website reveals that the global market for freelancers is worth $2-3 billion, of which India accounts for about $1 billion. The scenario is especially true in the demand generation scenario. However, despite incredible options in the freelance sector, most of the new-age enterprises face several challenges in discovering and utilizing the right creative talents for their specialized needs.

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