In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges in marketing their products, which heavily influences their profits and growth prospects. The reasons are many:
*Organizations are increasingly focusing on creating a ripple in the market with their progressive ideas, without evaluating what their customers require
*Innovations seem to be driven by competitiveness irrespective of the market they need to target
*Software companies manage their marketing function ineffectively, more like an appendage rather than as a hard-core value generation process in their buyer’s mindset.
*Overcoming this lack of focus is one of the major challenges that these organizations are facing.
For more details @ http://www.addkraft.com/marketing-the-key-ingredient-of-every-software-organizations-success-story-2/
*Organizations are increasingly focusing on creating a ripple in the market with their progressive ideas, without evaluating what their customers require
*Innovations seem to be driven by competitiveness irrespective of the market they need to target
*Software companies manage their marketing function ineffectively, more like an appendage rather than as a hard-core value generation process in their buyer’s mindset.
*Overcoming this lack of focus is one of the major challenges that these organizations are facing.
For more details @ http://www.addkraft.com/marketing-the-key-ingredient-of-every-software-organizations-success-story-2/
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