MARKETING – THE KEY INGREDIENT OF EVERY SOFTWARE ORGANIZATION’S SUCCESS STORY

In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges in marketing their products, which heavily influences their profits and growth prospects. The reasons are many:

*Organizations are increasingly focusing on creating a ripple in the market with their progressive ideas, without evaluating what their customers require
*Innovations seem to be driven by competitiveness irrespective of the market they need to target
*Software companies manage their marketing function ineffectively, more like an appendage rather than as a hard-core value generation process in their buyer’s mindset.
*Overcoming this lack of focus is one of the major challenges that these organizations are facing.

For more details @ http://www.addkraft.com/marketing-the-key-ingredient-of-every-software-organizations-success-story-2/

Marketing Outsourcing – Working With Freelancers, Specialists, And Talents For Demand Generation

According to surveys by leading organizations, there are almost 53 million freelance workers just in the American market who astonishingly occupy one-third of the total work force. A significant percentage of companies are outsourcing specialized jobs that are part of high-value projects – a study by Truelancer website reveals that the global market for freelancers is worth $2-3 billion, of which India accounts for about $1 billion. The scenario is especially true in the demand generation scenario. However, despite incredible options in the freelance sector, most of the new-age enterprises face several challenges in discovering and utilizing the right creative talents for their specialized needs.

For more details @ http://www.addkraft.com/marketing-outsourcing-working-with-freelancers-specialists-and-talents-for-demand-generation/