Addkraft | Product Landing Page and Lead Generation & Does One Really Lead to the Other?

Creating landing pages as part of your product marketing efforts is one of the most underrated tasks ever.

Let’s take a look at some of the top misconceptions:

1.      It’s just going to be one page

2.      All you need is a form, a set of content, some images, a possible form, and a call to action

3.      You just need to determine the messages you are going to pass on to your target audience and you can fill the rest of the page with words and data that build a larger-than-life impression on the customer.

For more details @ http://www.addkraft.com/product-landing-page-and-lead-generation-does-one-really-lead-to-the-other/