What we
deliver
Addkraft delivers a strategic marketing package
customized to our client’s specific needs from the ideation stage to lead
generation stage and uses various flavors of content to retain your followers’
interest in your business.
Our strengths
Experience: Yes,
we are a start-up! But we started on our own after gaining two decades of
experience in the fields of marketing, sales, content management and
publishing. The experience we have gained as a team across multiple domains,
from healthcare to manufacturing and further to publishing, has shaped our
thought and helped us gain knowledge and exposure about how the various
industries function.
Tactics: Our
work mantra is simple – we work with the client to unravel the client’s goals
and objectives with respect to an existing or new product or service. We then
prepare specific Strategic-Marketing-Content blueprints that serve as the
framework for the client’s marketing plan. We finally work as per the scripted
blueprint to chart out business ecosystems, create awareness, educate buyers,
nurture leads, engage influencers and generate sales-ready leads – in all these
activities, content will be the key stroke.
Competence: Our
competence lies in our skill set mapping – we are a team that specializes in
content writing for various media (websites, e-commerce portals, brochures,
social media, case studies, etc.), buyer persona creation, competitive intelligence
research, market research and lead generation. This assortment of skill sets
makes our team competent to manage the diverse requirements from ideation to
implementation.
Organized approach: We have a defined approach, which could be tweaked for specific
projects but never broken. This approach, as defined earlier, ensures that we
do not make assumptions about our client’s requirements, that we chart out a
plan every time and that we work by the planned script at the phase of
implementation. But yes, we are always ready for surprises!
