Marketing Outsourcing – Working With Freelancers, Specialists, And Talents For Demand Generation

According to surveys by leading organizations, there are almost 53 million freelance workers just in the American market who astonishingly occupy one-third of the total work force. A significant percentage of companies are outsourcing specialized jobs that are part of high-value projects – a study by Truelancer website reveals that the global market for freelancers is worth $2-3 billion, of which India accounts for about $1 billion. The scenario is especially true in the demand generation scenario. However, despite incredible options in the freelance sector, most of the new-age enterprises face several challenges in discovering and utilizing the right creative talents for their specialized needs.

For more details @ http://www.addkraft.com/marketing-outsourcing-working-with-freelancers-specialists-and-talents-for-demand-generation/

Marketing Outsourcing With A Focus On Intelligent Content Marketing

Technology companies often tend to follow a technically driven product strategy that under emphasize the role of an effective marketing process, in adapting to the needs of a constantly evolving market. So, most of these technology products end up having low sales due to insufficient market focus and connecting with the mind sets of audience related challenges. An analysis of the technology life cycle and the challenges with the marketing function is necessary to arrive at a nuanced marketing strategy that pushes the sales of these products.

For more details @ http://www.addkraft.com/marketing-outsourcing-and-writing-intelligent-code/