Sunday, 4 September 2016

Addkraft | Product Landing Page and Lead Generation & Does One Really Lead to the Other?

Creating landing pages as part of your product marketing efforts is one of the most underrated tasks ever.
Let’s take a look at some of the top misconceptions:
1.      It’s just going to be one page
2.      All you need is a form, a set of content, some images, a possible form, and a call to action
3.      You just need to determine the messages you are going to pass on to your target audience and you can fill the rest of the page with words and data that build a larger-than-life impression on the customer.


Friday, 19 August 2016

Marketing Outsourcing With A Focus On Intelligent Content Marketing

Technology companies often tend to follow a technically driven product strategy that under emphasize the role of an effective marketing process, in adapting to the needs of a constantly evolving market. So, most of these technology products end up having low sales due to insufficient market focus and connecting with the mind sets of audience related challenges. An analysis of the technology life cycle and the challenges with the marketing function is necessary to arrive at a nuanced marketing strategy that pushes the sales of these products.

Monday, 15 August 2016

Supply Chain of Marketing Resources – For an Uninterrupted Campaign

According to Adobe white paper regarding creative work in marketing "Companies that foster creativity are 3.5 times more likely than their peers to achieve revenue growth of 10% or more.”Bridging the supply- chain talent gap has been one of the most crucial problems faced by new age businesses that directly affect the efficiency and productivity of the firms. It is important that we take a closer look at these problems before formulating a smarter supply chain strategy.

For more details @ http://www.addkraft.com/


Saturday, 16 July 2016

Addkraft - Crafting Value Proposition

Content Marketing is a Business Recipe for Success. Building a strong online reputation is more important than ever. You can become an industry leader if you listen closely to your customers.

For more details visit @ http://www.addkraft.com/




Saturday, 25 June 2016

Saturday, 11 June 2016

Enabling Digital Sales for SaaS

Addkraft is a content marketing firm focus towards SaaS products, technology products and eCommerce. We help software product companies in marketing their products through content.