MARKETING – THE KEY INGREDIENT OF EVERY SOFTWARE ORGANIZATION’S SUCCESS STORY

In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges in marketing their products, which heavily influences their profits and growth prospects. The reasons are many:

*Organizations are increasingly focusing on creating a ripple in the market with their progressive ideas, without evaluating what their customers require
*Innovations seem to be driven by competitiveness irrespective of the market they need to target
*Software companies manage their marketing function ineffectively, more like an appendage rather than as a hard-core value generation process in their buyer’s mindset.
*Overcoming this lack of focus is one of the major challenges that these organizations are facing.

For more details @ http://www.addkraft.com/marketing-the-key-ingredient-of-every-software-organizations-success-story-2/

Social Media Marketing Policy Document For An Organization Sample

Emerging online collaboration platforms are fundamentally changing the way employees work and engage with each other, customers, stakeholders and partners.

The need is to increasingly explore the many opportunities afforded by social media to connect with prospects and customers through what they care about most and how online discourse through social computing can empower your organization’s as global professionals, innovators and citizens. Through these interactions, our greatest asset-­‐the expertise of our associates-­‐can be shared with clients, share holders, and the communities in which we operate.

For more details @ http://www.addkraft.com/

http://www.slideshare.net/addkraft/social-media-marketing-policy-document-for-an-organization-sample

A Listener, Analyst, Planner and Visionary–The 4-Stroke Content Writer

Content writing in the field of technology marketing has unique challenges – positioning your business among hundreds of other competitors who have expertise similar to you is by far the biggest hurdle. In addition, you have to determine what your business’ true market value is and how your buyers perceive your services or products.

For more detail visit @ http://www.addkraft.com/a-listener-analyst-planner-and-visionary-the-4-stroke-content-writer/