Competitive Intelligence | Competitive Strategy - Addkraft

Competitive intelligence when combined with strategic content and marketing forms the next level of complimentary fundamentals essential for business success.

In a competitive marketplace, clear, precise and up-to-date information defines the difference between catching up, overtaking or being left behind in the race to achieving success. Acquiring competitive information, and gaining data regarding competitive gap and competitive landscape, and applying this knowledge to the organization’s competitive strategy are critical for the organization’s success irrespective of its stage of business, that is, start-up, growth, sustenance or exit stage. It is imperative that the organization assesses and analyzes its competitors both from a strategic and a tactical standpoint. These activities provide your organization with a razor-sharp focus to proactively move ahead of competition.

Addkraft’s competitive intelligence process uses techniques and methods that deploy targeted and specific questions to gain insight about the organization’s competitors and also recommend optimal competitive marketing strategy for your organization.

For more details @ http://www.addkraft.com/competitive-intelligence/