Marketing – The Key Ingredient Of Every Software Organization’s

In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges in marketing their products, which heavily influences their profits and growth prospects. The reasons are many:

·         Organizations are increasingly focusing on creating a ripple in the market with their progressive ideas, without evaluating what their customers require

·         Innovations seem to be driven by competitiveness irrespective of the market they need to target

·         Software companies manage their marketing function ineffectively, more like an appendage rather than as a hard-core value generation process in their buyer’s mindset.

Overcoming this lack of focus is one of the major challenges that these organizations are facing.

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