Content
marketing for ecommerce is a specialization that creates relevant context-based
content to attract, acquire, and retain ecommerce customers. This field hence
has specific requirements that make content creation quite a challenge. Content
writers in this field must have a clear understanding of various ecommerce
models, digital marketing concepts and buyer analysis. The content strategy for
your ecommerce initiative should blend with the business model and ecommerce
strategy. These two key aspects are missed by 80% of the ecommerce business ventures.
Most ecommerce players believe that investing in technology, a website and
basic marketing are key to success. However, customers/visitors are drawn to your
site primarily because of the user experience it offers and the quality of the content/information
the site provides.
The best length of an ecommerce content
Content
is not just a string of words and sentences that fill up space in your site.
Every sentence, phrase, or word in a page must have relevance to your brand
story and must add value and purpose to your site. A right balance between the
quality and quantity of the content is essential to avoid a content-cramped
page or an utterly blank space. There is no specific rule for the extent of an
ideal ecommerce content – it depends on the context. If relevant, an interested
reader might even take time to read 3000 words, provided it is supported with
interesting facts, industry-specific details, and textual and graphical data. A
flexible approach is always beneficial – the key is to identify instances that
require phrases and small descriptions as against those requiring detailed
articles and posts.
Modes of representation
There
are a million modes of representation when you finalize on the right content.
It varies from small but descriptive paragraphs to lists to graphical
representations to quotes to clear calls-to-action. Clarity is key and every
piece of content in your ecommerce site – product descriptions to user manuals
to promotion articles – must be clear in its purpose and message. It is said
that your audience generally visit your site seven times before they take that
final call – hence ensure that your site’s content provides a consistent,
relevant, interesting message through different modes of representation so you
can gain the audience’s trust further with every visit.
What questions must your content answer?
Every
content that you provide in your ecommerce site must answer the following questions
from your audience (of course, there are many more, but these are the important
ones):
·
“What is in there for me?”
·
“Is this interesting to me?”
·
“Is this what I am looking for”
·
“Is this new information for me?”
·
“What do
I gain by staying in this site for longer?”
·
“Is there any money-saving option or a unique
advantage I gain out here?”
To
connect with the visitors, you need to first build trust and provide them the
assurance that your site is the answer to all their questions.
addkraft – providing content solutions
So
how can we help you out? Content writing for
ecommerce is our business specialization and our exclusive focus area. We
work directly with customers seeking ecommerce content writing services. We
work with site/portal developers who look for ecommerce content creation and
ecommerce content development, SEO-based content and competitive content for
their ecommerce projects. We support our customers in ecommerce content
marketing, ecommerce content strategy development, content mapping with UI
& UX, content creation for unique contexts, nurturing content ideas from
our end and further content development on already existing ideas.
Our
approach in content writing for ecommerce involves telling our customer’s story
with a laser-focused value proposition to the intended audience. Our compelling
stories are complete with riveting headlines and a strong call to action. We
understand that attention is key and this is what we deliver – engaging content
that will reduce the bounce rates drastically and increase your pages per visit
and time spend on site.
So think
about it! Do you need a persona-based and context-based engaging content for
your ecommerce site – content that will help you connect with your audience and
make your ecommerce initiative a success? Well, you are at the right place! Write
to us now at contact@addkraft.com;
we will definitely engage your audience with our magic pen!
For more detail visit @ http://www.addkraft.com/
